You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.
But what stories do you need to tell? And how do you tell them?
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:
- the Value Story, to convince customers they need what you provide;
- the Founder Story, to persuade investors and customers your organization is worth the investment;
- the Purpose Story, to align and inspire your employees and internal customers; and
- the Customer Story, to allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.
Every person, every organization has at least four stories at their disposal. Will you tell yours?
September 24th, 2019
Communication & Marketing
As someone who works in the creative side for multiple small businesses, I have seen time and time again how a connection is such an important part of a lasting relationship with clients and customers. When I think about my own experiences, authenticity, and sharing is what has brought me closer in so many of my relationships, both personally and professionally.
I loved this accessible, poignant and very timely resource on how we can better share our stories. A narrative can add the personal component that boosts connection and also a memorable experience. In a time where people are overwhelmed with data and information from sun up to sundown, this book shares how you can share and have your stories standout.
Kindra Hall excels at writing something that is both relatable and inspiring. I took so much away from Stories That Stick and I know I will refer back to it time and time again.
Thank you to NetGalley & HarperCollins Leadership for an advanced copy.